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  Creating a strategy to target a local market can be a bit complex for some. It's about a lot more than just choosing localized keywords to include in your campaign. However, local SEO is essential for companies that are brick and mortar or that offer local services. There are various complex steps that have to be taken in order to generate traffic from your local SEO initiative. For instance, having directory listings is key for your local SEO campaign, but you have to make sure that they're within the right local directories. It's essential to locate directories that are unique to the area you live in, so your chances of reaching your target audience is increased. Then there's optimizing your listings for  geospecific hyperlocal  neighborhoods, rather than just providing a general location for your company. The following tips can and should be used as your tweaking your local SEO strategy. Accuracy and Consistency Are Key It's very important for your information